Success Traits, Jacked In Your 40’s & Mindset Motivation – Mark Luxon
A jacked guy in his 40s with a lot of achievements, what keeps Mark Luxon hungry for more that keeps him motivated for success. On this episode of The New Helix Experience podcast, Tim Frey is joined by Mark Luxon as they talk about motivation and success.
- Who is Mark Luxon and what does he do?
- Is there a secret to getting jacked in your 40s?
- Success, motivation and goals.
- Should there be a structure to follow for success and achieving goals?
- What could put a stop to a PT or coach’s success?
00:00:01 Speaker 2
Thanks checking out this podcast guys we are on with long term mentor of mine, Mark Luxon. I would actually consider you a mentor and I appreciate all the guidance you’ve given me over the years. Thanks for jumping on, Mark.
00:00:14 Speaker 1
Mate, you’re so very welcome. Thanks for having me.
00:00:19 Speaker 2
That’s cool, so Mark for people that don’t know who you are. Who are you? What do?
00:00:23 Speaker 2
00:00:25 Speaker 1
Male turning 40 tomorrow. Dad of three kids. Yeah look mate, I’ve been in the industry just obviously being a bit cheeky.
00:00:35 Speaker 1
But I’ve been.
00:00:36 Speaker 1
In the industry’s fitness industry, actually finished school became a financial planner, spent five years in that industry.
00:00:44 Speaker 1
And after a few injuries, kind of went down the rehab route after some ACL’s ended up becoming a PT.
00:00:52 Speaker 1
Absolutely loved it. Studio owner done corporate speaking and eventually pretty much since 2015 have more stepped into a A yeah a mental space around business.
00:01:04 Speaker 1
Obviously, you knew me through FMA Strength Institute, which was a big educator of personal trainers around rehab strength conditioning.
00:01:11 Speaker 1
And then we brought business together. So been.
00:01:14 Speaker 1
Doing all of.
00:01:15 Speaker 1
That pretty much been industry 15 years now. So yeah, it’s been good fun. Seen, seen lots of change in that time.
00:01:25 Speaker 2
Yeah, it’s been a fascinating journey, especially to watch over the last couple of years. I just wanted to switch into.
00:01:31 Speaker 2
I love watching your Instagram because you get after it physically and I know one you just mentioned. You’re gonna turn 40 tomorrow.
00:01:38 Speaker 2
A lot of other 40 year olds are probably not looking as good as you and you like to keep yourself in shape.
00:01:44 Speaker 2
You know, I know there is no secret, but what’s the secret mark? Is it just the me or is it hitting the TRT?
00:01:50 Speaker 2
Or what’s going on?
00:01:53 Speaker 1
Mate, I’ll I’ll 100.
00:01:54 Speaker 1
Percent say you could take my bloods anytime and I wish I was on TRT because I probably have.
00:01:58 Speaker 1
Better gains but.
00:02:01 Speaker 1
Look mate, I think it’s funny you know I’ve had mates say that you know, like you know it’s easy for you.
00:02:07 Speaker 1
00:02:07 Speaker 1
00:02:08 Speaker 1
Like it’s such a cop out mate, I’ve always. I’ve always been an athlete ever since I was in a school sports scholarship. So yeah, I was probably one of the.
00:02:20 Speaker 1
Naturally talented athletes as a kid. So yeah, it was a into from little acts to playing footy.
00:02:27 Speaker 1
Yeah, like that kind of graduated and through school. I got to national level in sprinting. It was more of like a is an out and out 100 metre 200 metre and long jump specialist. Everything fast twitch but.
00:02:43 Speaker 1
Yeah, like and that and playing footy. So that was my life. But honestly, along the journey, I’ve you know me as a very broken fossil.
00:02:51 Speaker 1
I’ve pretty much had most things reconstructed my ankle two ACL’s, a shoulder, my jaw, my nose. So yeah, I’ve just look. I’ve always been an athlete and to be honest.
00:03:03 Speaker 1
Like I’ve done my best at times when I’ve been stressed when I went more into became becoming a a business person where I did everything I possibly could to get fat but.
00:03:12 Speaker 1
To be honest.
00:03:13 Speaker 1
The the keys been consistency. I I I love training. I think most things in my life no matter ups and downs or whatever. I always ended back in.
00:03:22 Speaker 1
00:03:24 Speaker 1
If I could summarise it.
00:03:27 Speaker 2
So in terms of.
00:03:28 Speaker 2
In terms of consistency, like what does that look like on a weekly schedule? Do you aim or prioritise movement every day or like what are you doing there?
00:03:37 Speaker 1
Yeah mate, I think as a like for.
00:03:38 Speaker 1
Me as a.
00:03:39 Speaker 1
Rule like I just wanna do something everyday and I’ve been working.
00:03:44 Speaker 1
So what the last probably the last?
00:03:47 Speaker 1
I’ll say up until 2015 I was a personal trainer so it was easy.
00:03:51 Speaker 1
I mean, you’re a PT. You trained 5?
00:03:53 Speaker 1
Days a week. It’s just kind of.
00:03:54 Speaker 1
Goes with the the craft, but I.
00:03:58 Speaker 1
I in the last from 2015 till probably three years ago I was. I was inconsistent. At best I’m gonna say inconsistent. Probably 2 * A week, maybe three times a week, was about my lowest that I would go to a gym. I felt like.
00:04:17 Speaker 1
And I’m not sure whether you this, with a lot of your clients, but I played pretty high level. Footy would be probably like the same as like the waffle you know.
00:04:24 Speaker 1
So I played VFL but played high level like local footy and a great amateurs. So post footy. I felt like I.
00:04:33 Speaker 1
I really lost a connexion with like that was the way I kept fit was football, and so I had a lot of injuries, but I always trained for a sport and then probably after that look I took on probably a little bit of I thought maybe power lifting and I’ll get strong and I got ******* strong quick. Like dude seeing what you squat like I don’t chase that anymore, but I.
00:04:53 Speaker 1
You know, squatting over 220 kilos I was dead lifting 240 kilos. I benched and I’ve got to those levels from about let’s say 1/3 of that less in about 9 months because I’m fast Twitch right? Like I just took to that but I didn’t love how.
00:05:10 Speaker 1
Tired I got.
00:05:11 Speaker 1
So I switched to more like I like being strong. I like being.
00:05:15 Speaker 1
Kind of, you know, aesthetically looking good and I like keeping fit so I you know being ADHD.
00:05:20 Speaker 1
I like all of it and about three years ago I got a coach who I just thought you know what I’m just going to work with a coach. I can kind of outsource my coaching. He’s a Perth boy as well, Isaac.
00:05:31 Speaker 1
Davidson’s a guy I’ve I’ve done some coaching with and I pretty much train my sweet spot is about 3 strength sessions a week and two strong men hit style cardio sessions a week and then outside of that just a bit of like, you know, recovery, stretching.
00:05:49 Speaker 1
That’ll be about it, but it’s that’s about my sweet spot and it seems to work from a recovery point of view.
00:05:56 Speaker 2
Yeah, cool, so it’s like a Monday, Wednesday, Friday and then you just do Tuesday. Thursday, kind of recovery. Strong man.
00:06:02 Speaker 1
Yeah, I even felt like it’s funny. Like I talk to him and go. You know what? Like Monday for me. I wanna focus on work so I and I kind.
00:06:09 Speaker 1
Of back load my training so it’s like.
00:06:11 Speaker 1
I do I do?
00:06:13 Speaker 1
A. It’s almost like I do full body, then I do hit then I do an upper body session because I like to prioritise that.
00:06:21 Speaker 1
Then I have a day off, and then I’ll hit another full body and then a a conditioning session. But I do my full body and conditioning sessions Friday, Saturday, have Sunday off Monday off and then I start again.
00:06:32 Speaker 1
00:06:34 Speaker 1
So on my days off mate, it’s still like you know, I shoot.
00:06:39 Speaker 1
Yeah, and I’ve just found that work for me.
00:06:40 Speaker 1
From a recovery point of view.
00:06:45 Speaker 2
Sweet, yeah, it’s interesting. I think a lot of people kind of miss that recovery aspect of it like they train hard like ************* maniacs.
00:06:53 Speaker 2
Probably a lot of my clients get that from me and then they just completely neglect their recovery component of training, which you hit the nail head. I’m finding it a lot harder, especially getting into like my 30s now.
00:07:05 Speaker 2
Things don’t recover as quickly as they used to, especially like I kind of feel that my joints like my knees, hips and stuff like they they hurt quite a bit.
00:07:14 Speaker 2
But you know it’s I gotta learn my own lessons eventually. Like all my mentors have said, that like one day it’s going to slow down.
What what’s dude? What’s your split?
00:07:23 Speaker 2
So this cycle I’m doing now, we do a push, pull legs, essentially just like we’ve just switched it up to a bro split style.
00:07:34 Speaker 2
I love training in groups, so my training was in groups, which is not the most optimal method for.
00:07:42 Speaker 2
Results, but it’s the most optimal method for showing up and having an intense training.
00:07:48 Speaker 2
So previously we were doing Monday Wednesday, Friday, lower body Tuesday, Thursday, Saturday, upper body. But I wasn’t doing 6 sessions, so I’d probably do 4.
00:07:56 Speaker 2
I’d do like Monday, Tuesday and then like Thursday, Friday style. Not the most optimal method for getting results, but it was great for just like consistency. I prefer like a legs push pull kind of split.
00:08:08 Speaker 2
And then just working on weaknesses from there. So I feel like you know you need to work on more pools and back and then you do 2 pool sessions, that kind of thing so you know, I like to experiment stuff and I’ve got like a really good sample size of people to experiment with in my clients. Yeah, so it’s nice. They’re always just like the Guinea.
00:08:25 Speaker 2
In some way or another, with like a a guided methodology behind it. So yeah, I hope that explains it.
00:08:33 Speaker 2
00:08:36 Speaker 2
Getting into like success and motivation you’re someone that hustles quite a bit and I really admire that and I appreciate that in other people.
00:08:45 Speaker 2
I know it’s not super common, but what kind of drives that I think that you’re quite aware there must be an internal motivator, or a wire or drive behind it, do you?
00:08:53 Speaker 2
Know what that is.
00:08:56 Speaker 1
Yeah, I think about it.
00:08:58 Speaker 1
00:09:04 Speaker 1
How do I kind of say this?
00:09:07 Speaker 1
I’m a lot more aware of of drivers and I think having and I know that you’re very similar and you do a lot of the deep work, and I think it’s really important you like that you share all of this stuff for our clients.
00:09:20 Speaker 1
I was talking to someone about it just before actually on a.
00:09:23 Speaker 1
Phone call so.
00:09:24 Speaker 1
When I was when I was young and I won’t go into a long *******, you know autobiography but mate.
00:09:30 Speaker 1
When I was young when I was at school in Prep, I was a I started school as a left hander now in Emmas every sport. It’s quite interesting because I’m ambidextrous.
00:09:41 Speaker 1
And like I’m left footed in football and I’m both hands in many sports and they did all these tests and said you should be right handed. Ridiculous because so many people said that’s archaic and they just wouldn’t have done it.
00:09:55 Speaker 1
Pretty much that’s where a lot of my mental imbalances came from. Couldn’t understand why I couldn’t keep up with all the other kids.
00:10:03 Speaker 1
I wish I was going to the next level. I had all these friends. I felt like I was behind and I think if you look at anyone who’s super successful and I know you study a lot of you know the successful people. If it was like wealth creation or business.
00:10:15 Speaker 1
They have some kind of imbalance, right? They don’t they feel like you know it’s.
00:10:20 Speaker 1
I’ve done a lot of work and a lot of coaching with a psychologist to understand this stuff.
00:10:24 Speaker 1
But there’s a deep level.
00:10:27 Speaker 1
We’ve got a a vulnerable kid, and that little kid felt like he wasn’t enough. Now my dad’s story is also that, so I’ve kind of borrowed my dad’s story and I’ve had to ****** myself. So that is the work right. If I want to be.
00:10:41 Speaker 1
My purpose to be a good role model, right to be a good father, to be a good husband, to be a good coach and I I value doing the work right because if I’m doing the work I can actually give.
00:10:51 Speaker 1
From a real place, not from theory, right? So I understand that there’s a failure schema there, not feeling like enough.
00:11:00 Speaker 1
So how do we esteem ourselves as high? You know achievers. It’s through unrelenting high standards, ridiculous high standards, right? What typically tends to go with that.
00:11:14 Speaker 1
A voice called the demanding critic, which is the inner punitive parent there basically my dad voice saying ******* go harder, right? Like that. Was football right or improving some aspect so?
00:11:27 Speaker 1
Learning how to quieten that voice and not be always insatiable and push myself like when I met you to you know mate I’ve had a studio and done 500 sessions a week on my own.
00:11:39 Speaker 1
00:11:39 Speaker 1
Hours a week like it’s done.
00:11:42 Speaker 1
Right, but I when you don’t have the tools and you didn’t know how and then you get to the end of the day a week and you’ve achieved all this stuff and yet you feel empty and.
00:11:50 Speaker 1
So you have these other.
00:11:51 Speaker 1
Things kick in like detach self, soothing and want to drink and gamble and all these other things that distract yourself.
00:11:59 Speaker 1
Now that I understand that it’s been about learning about how to reset that energy.
00:12:04 Speaker 1
And know basically how to come from a place to be honest mate of self love and caring and my whole purpose is to learn how to show up with make the right energy and drive because yeah, like at a foundational level like it’s about living your values and the things that.
00:12:19 Speaker 1
Are really the the.
00:12:20 Speaker 1
The important things in life, right? Like and I know you’ve done. Have you done a bit of the Demartini?
00:12:25 Speaker 1
Stuff around values.
00:12:28 Speaker 2
Yeah bunch, what is it? The ****? What’s the value system called? I’m having a mental blank right now the the main one.
00:12:37 Speaker 1
Look, I did a lot of that through the Mojo master and I and he uses the Demartini method, but you essentially like a lot of that made so much sense to me like we’re here to live our own intrinsic set of values.
00:12:49 Speaker 1
Right and then from that, you know. And that’s being my biggest purpose then. Obviously it’s about me wanting to experience like love and connexion.
00:12:57 Speaker 1
It’s like that’s why I enjoy my time with you mate. I love being around high achievers equally. I know we all ******* suffer from the same curses and at the same time it’s about.
00:13:06 Speaker 1
Living a really good life and a life that you actually want to live so that, to be honest mate. What drives me to kind of show up is.
00:13:13 Speaker 1
I wanna live a life with purpose and meaning and share value and what have I learned, how to navigate over 15 years. It’s pretty much business and health.
00:13:23 Speaker 1
So that’s the thing I love to share and kind of give back. Obviously I wanna build wealth for my family, but I also teach people how to do the.
00:13:29 Speaker 1
Same thing for themselves.
00:13:31 Speaker 1
So that’s what drives me to be consistent, because I value that consistency equally. I’m learning how to have much more a a a healthier balance to that because I’ve experienced the extremes of a lot of dumb ship and exhaustion.
00:13:50 Speaker 2
So how I would summarise that would be there was probably like a little voice in there somewhere. That said, just be better, do more, go harder at some point, then you kind of summarised or you learned consciousness around identifying what it is. And now it’s a little bit more of like a healthy balance between.
00:14:09 Speaker 1
100% analogy I used and I was talking to someone and actually made this might.
00:14:14 Speaker 1
It might be helpful.
00:14:15 Speaker 1
For this is going out over the summer time, right?
00:14:18 Speaker 1
Like I was saying to my.
00:14:19 Speaker 1
Psych like she’s like.
00:14:20 Speaker 1
What what do you want to discuss this week? And I’m like I’ve worked pretty much with her every every fortnight for the last year and a half and.
00:14:29 Speaker 1
She’s like what?
00:14:29 Speaker 1
I said look to be honest I.
00:14:31 Speaker 1
I don’t know how to articulate this, but I just really want to enjoy the summer and I want to be really present with the kids and I and I want to take the time to rejuvenate and really look after myself.
00:14:40 Speaker 1
But what I always find as a default is, I feel like I should be doing something I should be doing.
00:14:44 Speaker 1
Some work I need to build out some modules. There’s some stuff I want to do for next year. My brain’s always going.
00:14:49 Speaker 1
Right, and being ADHD. There’s about five things going on at once.
00:14:53 Speaker 1
So yeah, so does that explain like I just want to be more present and enjoy everything and she’s like.
00:14:59 Speaker 1
Yeah, basically the demanding critic is kicking in and telling you you need to do more and the analogy she used is there’s two sides to a coin, right? It’s like.
00:15:09 Speaker 1
I only feel like I’m enough when I tick off achieving XYZ. In fact, the list is like.
00:15:16 Speaker 1
Like ******* long, right? And that’s when I feel like enough when you’ve got enough money when you’ve achieved whatever in a week when you’ve hit this target, all of this stuff, right?
00:15:25 Speaker 1
And so much of my life was like outcome based where it’s like I’m learning how to understand that.
00:15:29 Speaker 1
Enough, even when I’m just taking time chilling on the beach, right when I’m being present with my kids. When you know I’ve only done 3 sessions for training this week, like come enough even if I just do that, right?
00:15:41 Speaker 1
And it’s been learning how to kind of have that voice and drown that voice out rather than this ******* insatiable beast that ******* pushes me.
00:15:49 Speaker 1
And there’s never enough anyway.
00:15:53 Speaker 1
Do you get?
00:15:53 Speaker 2
That yeah, 100% with that, that’s incredible. I I have a similar story when I was in like school primary school, one of my teachers said to my parents Tim’s never going to be anything but a dumb tradie and I remember my parents told me what the teacher said and I was like **** that’s stuck with me for my whole.
00:16:11 Speaker 2
And then I went to UNI, tried hard, didn’t try that hard, and then it became like a thing that just got more insatiable more insatiable.
00:16:19 Speaker 2
And I was like I’m gonna ******* prove to this ***** that I’m not going to be a dumb tradie my whole life. No offence any.
00:16:24 Speaker 2
Tradies, by the way, and that was the kind of thing was just the doubt that people gave.
00:16:31 Speaker 2
Like at every step was like oh this guy’s not gonna be successful. He’s too dumb. He’s not a good enough coach. He can’t do it, so it’s more like like the external critics that drove me to become success.
00:16:42 Speaker 2
And then I went and studied NLP. Whatever you think of it like some people have a positive view of it, some don’t.
00:16:48 Speaker 2
But I went pretty deep into it and did a lot of self work. I came out of doing like the master NLP and kind of at the end of like really deep self work. You realise that nothing even matters that you know your opinion.
00:17:02 Speaker 2
Doesn’t matter what you think of yourself, doesn’t matter you suggest. Doesn’t matter. Literally nothing matters in the world. And then there was probably a six month period where I was pretty funked up from doing NLP.
00:17:12 Speaker 2
I don’t really have any need to do anything because all my needs were covered. I had money like I had success.
00:17:18 Speaker 2
I had like a reasonable physique. I had everything, so I was basically had no motivation for six months and I kind of realised that.
00:17:26 Speaker 2
Doing the inner work is good, but also it’s not good, so I don’t really enjoy ship diving any more into my past trauma and my ******** because it kind of takes me away from the person that I want to be and that is being successful.
00:17:41 Speaker 2
So I kind of like being a little bit funked up like internally because it it pushes me for more, but I can understand like the balance.
00:17:47 Speaker 2
Is like too much which you were talking about there.
00:17:49 Speaker 2
So I’m sure sure.
Can I can can?
00:17:51 Speaker 1
Share on that cuz can I share on that like and yeah yeah yeah like and and I get that and I’m not.
00:17:51 Speaker 2
A lot of getting sucked up.
00:17:58 Speaker 1
I’m not here to poop like poo poo. Anything like to be honest. I’ve actually I’ve only. I only did the Prereqs to one course and I never followed through an LP and I didn’t even really do those because.
00:18:08 Speaker 1
00:18:09 Speaker 1
I didn’t really resonate with me, but in saying that.
00:18:12 Speaker 1
There’s a lot of tools, and there’s a lot of crossovers in many different elements that they utilise. But but one thing I notice about a lot of people who do NLP and it’s it’s only an observation, but it’s it’s a lot of people I know who’ve done it at a high level.
00:18:26 Speaker 1
And and that is, they almost use this like they almost say things like I am a right like they label themselves as a certain person that’s gone through things.
00:18:39 Speaker 1
And from what I’ve come to this, and if you were to think like that, you’re literally attaching your identity.
00:18:44 Speaker 1
To the thing you don’t want, which is funked up and I that’s why I know a lot of people that have done that and they repeat this.
00:18:50 Speaker 1
It’d be like saying, like, that’s why I don’t agree with like Alcoholics Anonymous and saying I.
00:18:54 Speaker 1
Am an alcoholic that’s.
00:18:56 Speaker 1
Well, you’re not.
00:18:58 Speaker 1
It’s just, it’s just the behaviour you had and you didn’t have other behaviours and because you didn’t understand that behaviour and what was driving it, you did it over and over again.
00:19:05 Speaker 1
It became a habit, right? And it’s ******* bad. And it ruins a lot of things. But so with the NLP stuff I just saw I see a lot of people who are like coaches and they they they say that I’m like that doesn’t ******* resonate with me.
00:19:18 Speaker 1
Because when you understand like I said, for me, the inner work is that that work every day right? Like and when I say it’s because I.
00:19:25 Speaker 1
Understand what you said. The bit that’s missing and This is why, for example, schema therapy, which is where I’ve.
00:19:31 Speaker 1
Come down, it’s about it’s very specific to what you do like the coping modes.
00:19:37 Speaker 1
That you do.
00:19:38 Speaker 1
The problem with that as well, and that’s why I’ve got a cycle with five degrees.
00:19:41 Speaker 1
She’s incredible, but.
00:19:43 Speaker 1
She also is then about how you actually then move beyond that, and the strategies that you move, so it’s so it’s so tangible. I think you would enjoy, like understand, it’s so tangible like.
00:19:55 Speaker 1
Dude, I know exactly when I’m ******* numbing out and going into my default so I know straight away. **** that’s what I’m doing.
00:20:03 Speaker 1
This is not who I want to be, and now I know how to step into more how.
00:20:07 Speaker 1
I need to.
00:20:07 Speaker 1
Coach myself out of that.
00:20:08 Speaker 1
It’s actually a helpful tool, and when I understand that everything plays out almost as a cascade of like this happens and.
00:20:15 Speaker 1
That happens and happens.
00:20:16 Speaker 1
Straight away I know how to actually reparent that voice.
00:20:19 Speaker 1
And for me, that’s the work, because like I said, even coming to Christmas, I’ve like wanted to squeeze every element of this year, and it’s been a ******* great year.
00:20:27 Speaker 1
As you know I I launched the Coaches collective 12 months ago mate. Not many people would have achieved what I’ve achieved in 12 months, right? But for me.
00:20:37 Speaker 1
Little ******* high expectation person was like I reckon I could have actually.
00:20:43 Speaker 1
Probably earn 200K more this year.
00:20:45 Speaker 1
Than what I?
00:20:45 Speaker 1
Learned what I earn. If I had just done XYZ, but I bottlenecked on my own a number of times this year until I added people into my team and blah blah.
00:20:53 Speaker 1
00:20:55 Speaker 1
So for me, it’s about learning how to handle that voice, because that voice can just derail you for a day a week, you know whatever and feel stressed out so.
00:21:04 Speaker 1
Yeah, all I would say is to that effect, right? I think.
00:21:08 Speaker 1
Because people had the experience of that work and it’s very negative. They don’t actually know how to actually step into that.
00:21:13 Speaker 1
Well, what’s the positive? What’s the driver? What’s how does it then equate to every day? And how you show up to do all the good things that you know give you that fulfilment.
00:21:25 Speaker 2
Yeah yeah, I 100% agree. There’s many methods to exploring mindset and the deep work it’s, I guess it’s just about finding out NLP was good, but for me, like ship diving is not conducive. Personally, for me you know for like essentially for.
00:21:42 Speaker 2
That was so, like Mark, you’re a.
00:21:46 Speaker 2
Guy and successful guys aren’t created in overnight successes and I know you do a lot of self education and I think as you could probably agree with a lot of coaches and even business owners in general they missed the whole self education aspect of it that it needs to be a constant.
00:22:05 Speaker 2
A lot of people ask me and they’re like, how do you you know? How do you know so much about X?
00:22:09 Speaker 2
Or how do you know so much about X? It’s because it’s a. It’s a daily habit of mine. I’m sure it is of yours, so I wanted to know in terms of self education like what you’re doing every week in terms of self education, how much time you dedicate to it? Is it structured and like is there a structure to your growth and learning?
00:22:25 Speaker 2
Is it something that you?
00:22:26 Speaker 2
You just do every day.
00:22:29 Speaker 1
Yeah dude, it’s a good good question.
00:22:33 Speaker 1
I’m structured and I’m unstructured, I.
00:22:38 Speaker 1
One of the things I I probably this again, if it comes back to values right like you think about what drives you to want to grow and when something’s missing.
00:22:47 Speaker 1
This is why it’s like you said it’s a good thing to be a little bit funked up because it drives you to then wanna learn.
00:22:53 Speaker 1
Or fill a gap and for me like that’s values right? Like think about it like.
00:22:58 Speaker 1
I grew up around a family where my dad was very work focused and my mum was a more of a stay at home mum and an alcoholic in a prescription drug addict.
00:23:08 Speaker 1
And I love my mum. She’s grown, she’s worked through a lot of her ****, but in terms of a role model, she wasn’t healthy. So I was an athlete because my dad was an athlete, but I didn’t understand health, that’s why.
00:23:19 Speaker 1
When I kept getting injured and breaking, I wanted to learn about nutrition and like training and stuff.
00:23:26 Speaker 1
Like and I.
00:23:26 Speaker 1
Always was into the gym, but it was more.
00:23:28 Speaker 1
It wasn’t all about performance. Now it was also about health, so that sent me down the route of like want to learn.
00:23:34 Speaker 1
About rehab and.
00:23:34 Speaker 1
All this stuff so. But now because I always felt like I wasn’t enough.
00:23:39 Speaker 1
Are pretty much as a PT spent on average 15K a year minimum on upskilling courses because I wanted to learn more and I was like insatiable and I think most coaches are.
00:23:50 Speaker 1
But now it’s more. It’s more strategic. So for example, I was kind of sitting down and thinking at the start of this year like.
00:24:00 Speaker 1
Like what’s the one thing? What’s the one that’s the one skill like that? I really need to.
00:24:06 Speaker 1
Get good at in order to get to where I want to go, right? And I know the lifestyle I want and all those things and I and I don’t want to do as much of the stuff I did to FEMA and just exhaust myself.
00:24:14 Speaker 1
And I don’t wanna pigeonhole.
00:24:15 Speaker 1
Myself in certain areas I I wanna do it, you know, be creative as well so the number one skill that I came back to it was about going much deeper into marketing now.
00:24:25 Speaker 1
I know I’ve seen you do this a lot.
00:24:28 Speaker 1
So for me it’s been about learning about copywriting. You know, I know. You know Matt, but I’ve brought him into my team.
00:24:34 Speaker 1
He literally like kind of bench presses and coaches me and learning more about.
00:24:37 Speaker 1
Riding I like I love.
00:24:39 Speaker 1
That like whereas.
00:24:40 Speaker 1
I went deep I I for years I outsourced marketing to have done for your agency.
00:24:44 Speaker 1
Now, I’m like I still have that element of it done, but I need to understand it more so because what I want to teach people how to do if I’m gonna teach me how to get to.
00:24:53 Speaker 1
Where they wanna get to?
00:24:54 Speaker 1
They’ve got all these skills as a coach, but they need to learn the the marketing, the sales, and the systems that are going to help them position what they do differently.
00:25:04 Speaker 1
And grow and get what they want.
00:25:07 Speaker 1
So for me, the in answer shortly, it’s what’s the skill I need to build, and if I’m now what I’m focused on is I will learn based off what I’m kind of building out.
00:25:18 Speaker 1
So I have basically let’s talk about being business or personal if it’s.
00:25:22 Speaker 1
Business right now like.
By the way.
00:25:25 Speaker 1
******* great book if you want to learn something.
00:25:29 Speaker 1
I’ve been going through this book, great book. 40 pages on copywriting, right? Buy that book. It’s ******* awesome and simple.
00:25:37 Speaker 2
Sorry, what’s it called?
00:25:38 Speaker 2
It’s blurry for me at the moment.
00:25:39 Speaker 1
This book will teach you how to write better by Neville Medora.
00:25:45 Speaker 1
Sorry, can send that to.
00:25:47 Speaker 1
00:25:49 Speaker 1
So right now my skill is copywriting. I’m building out a a short course at the moment, so I’m just gonna study the the two or three books that I need to do at the moment that are kind of helping me with the build out of a few modules of what I’m doing. That’s the structure, but outside of that it’s just like I might just do something that more juices.
00:26:09 Speaker 1
Not personally, and that you know, so that can be whatever it can be on a book. It can be on a audio book on a.
00:26:15 Speaker 1
Walk or a podcast or whatever.
00:26:18 Speaker 1
That’s more personal and I’ll float between probably 3 different books because I’m ADHD and it just works.
00:26:24 Speaker 1
00:26:25 Speaker 1
Keeps you motivated with it.
00:26:28 Speaker 2
100%. I’m pretty similar to you now. I used to outsource a lot to various agencies and now I don’t outsource anything, so I learn everything myself and then I train my team to do it and implement it from the team. But I feel like if I don’t have a solid grasp on what this is.
00:26:44 Speaker 2
Is then I’m probably just gonna get ripped off anyway, and then I can just do it much more cost effectively in the team rather than paying an agency, especially with marketing because it gets expensive real quickly.
00:26:55 Speaker 2
So I just want to learn the skills and then teach other people how to do it, especially in the team like everyone wins that way and then I don’t have to rely on anyone. If it’s my **** ** then I’ll.
00:27:04 Speaker 2
Own that. But then, if someone else is fuct up, I just hate being passed off at people just for not doing the work properly anyway, which I’m sure you can resonate with in business is one of my ******* pet peeves. Is people not delivering?
00:27:17 Speaker 1
Mate, I’ve I’ve experienced consequences to the tune of a couple $100,000 with that. So yes, I I feel you.
00:27:27 Speaker 2
So switching into a couple of our last questions here so you’re a you’re a coach and mentor for personal trainers and gym owners.
00:27:34 Speaker 2
I do believe I don’t know if you work with anyone else specifically. Is it just?
00:27:39 Speaker 2
00:27:39 Speaker 1
A couple of people that we’re working with in a couple of other areas around finance and then I’ve got more. Some allied health people and nutritionist, but.
00:27:47 Speaker 1
Definitely more in that Allied health space, but predominantly yeah, PT’s and studio owners, yeah.
00:27:54 Speaker 2
So you know what would be the top things that limit their success or or stop their growth like in your opinion if you were to give me like a top three just like blanket like throw it out there 123. These are the three things that kind of limit their success.
00:28:10 Speaker 1
Give me a context, depends it. It depends on the person.
00:28:16 Speaker 1
I I tend to coach people that are either the busy coach, are busy PT.
00:28:22 Speaker 1
Studio owners as well, so I’ll I’ll give you those two examples. Busy PT.
00:28:28 Speaker 1
Set up a.
00:28:29 Speaker 1
A silly model to begin with, so they’re offers broken, so we need to start with actually looking at an offer that is going to fix a lot of their problems and get them back to time, right? So it’s typically their model and their offer.
00:28:42 Speaker 1
When it comes to the systems in their business.
00:28:45 Speaker 1
Everything’s manual, it’s not, it’s not documented, it’s why. Basically the problem in their business. To summarise it is them that they they don’t.
00:28:54 Speaker 1
They don’t know what they don’t know, and that’s why they’re stuck in their bottlenecking and they don’t scale beyond themselves.
00:29:02 Speaker 1
00:29:06 Speaker 1
So does that answer like I I I look at it.
00:29:07 Speaker 2
I can definitely.
00:29:08 Speaker 2
See it in my own.
00:29:11 Speaker 1
I look at it from 2 perspectives, right? There’s there’s kind of two arms either. It’s like straight away people need like.
00:29:20 Speaker 1
Some people need growth, right? They need they need to. They need to understand their marketing. They need to do the depth like and you thing is mate. You’ve done the depth like you understand your audience. You understand that all their problems.
00:29:31 Speaker 1
Like they’re, we talk about the four forces, you know, their fears, their frustrations, pains like aspirations, that type of stuff.
00:29:37 Speaker 1
So when you understand that quite deeply, you understand who you’re talking to, most PTS they don’t. They just put out.
00:29:43 Speaker 1
Random **** stuff about their training. Like people don’t care, they just they don’t care about you. They care about themselves, right? So that that’s what they’re looking.
00:29:51 Speaker 1
At yeah, do you wanna share on that?
00:29:54 Speaker 2
No, no, I was just like it’s me. I’ll share my own training as well, but like that’s not my form of marketing. That’s yeah, that’s my journey documenting my journey.
00:30:04 Speaker 1
That’s cool, dude. That’s also a part of marketing, right? Like documenting your journeys, people that see themselves in you and going.
00:30:09 Speaker 1
I’d love to be that right, but I guess yeah, the the the marketing component and the growth components, like when you understand like your unique mechanism, the person you want to help and actually know about that thing about that person, your whole life becomes about.
00:30:24 Speaker 1
Coming up with like understanding their problems, their hurdles and developing solutions so that for me is like the growth arm or the other part of it is then you’ll get to a point where your bottleneck and it’s usually systems.
00:30:35 Speaker 1
Now what I’m doing Tim and I know you said like a big step for me is I was teaching PTS a lot of the systems now. What I’m actually going to be switching to is and it’s funny. I actually saw your your missus.
00:30:46 Speaker 1
Talk about this and I and I agree.
00:30:49 Speaker 1
I’m going to go down the route of a lot more done, done four or done with you systems, right?
00:30:53 Speaker 1
I want to just give them a system. We’ll just like there’s no point in like trying to work it out.
00:30:58 Speaker 1
And like we’ll.
00:30:58 Speaker 1
Just implement it every every part of the business, from your CRM to like how you book people into your your diary to knowing their sales process. That’s coaching.
00:31:09 Speaker 1
But then there’s the delivery aspects where I know you’ve spent time with modules, but developing out the module. So my programme will literally be marketing then it’s end or it’s building out the systems around your deliverables.
00:31:22 Speaker 1
And then obviously we get to high level stuff around marketing so that when we start to dial up paid ads of which again there’s a whole nother beast.
00:31:28 Speaker 1
As you know.
00:31:30 Speaker 1
We get a specialist in to do it, but it’s about knowing how to like so they’re the two things.
00:31:35 Speaker 1
It’s either growth or systems, and it’s always a push pull between the two, right where you going.
00:31:39 Speaker 1
To bottleneck, so for me that’s my view, but.
00:31:42 Speaker 1
And all of my coaches their biggest bottleneck is that you can’t, sorry, you can’t do it all on your own, you just fun.
00:31:48 Speaker 1
You can’t, you’ll just or. You’ll just literally stunt your growth and that’s why you’ve got team members and other people, and you’re now more the higher level which you should have been, which is what I was encouraging you five years ago.
00:32:00 Speaker 1
It just took you a couple of years into your business to get it right that you had to step out of doing all the work. Like all the sessions.
00:32:06 Speaker 1
All the training and be more.
00:32:08 Speaker 1
The strategic person. The person who’s driving the business.
00:32:14 Speaker 2
Best thing I ever did. I eventually do listen but.
00:32:18 Speaker 2
No, it’s not.
00:32:19 Speaker 1
Yeah, but you’re stubborn. I know you.
00:32:20 Speaker 1
Gotta prove a point. I get it.
00:32:25 Speaker 2
All the time.
00:32:25 Speaker 2
So Mark, thanks for the chat today. How do people find you? How do they?
00:32:30 Speaker 2
Hear about you.
00:32:30 Speaker 2
Is there anything else you wanted to?
00:32:32 Speaker 2
Mention or bring.
00:32:32 Speaker 1
Up mate, I love the house, short and sweet. This was I enjoyed having these chats.
00:32:38 Speaker 1
It’s it’s different for me not doing a bit of back and.
00:32:40 Speaker 1
Forth with you but look.
00:32:42 Speaker 1
The business the coaches.
00:32:45 Speaker 1
We have a Facebook group coaches helping coaches. I think it’s always a good spot. Where I I just share a lot to be honest of like free stuff and kind of what it takes.
00:32:55 Speaker 1
But yeah, coaches collective by the way. But we didn’t even have a website until the start of next year.
00:32:59 Speaker 1
We’re getting that all.
00:33:00 Speaker 1
Up, but we’ve done pretty well without.
00:33:02 Speaker 1
It so. Otherwise follow me at Mark Luxon on Instagram.
00:33:05 Speaker 1
Or Facebook? Yeah, so I’m always putting out stuff online because it’s about showing up and attracting the right people.
00:33:12 Speaker 1
So that’s me, and I guess make final final point is, I’ve I feel like mate. I really appreciate you doing good things in the industry and I can see how much you’re starting to give back to our industry and people should listen. People should listen and pick your brain and, and that’s probably what I’ll do next podcast.
00:33:33 Speaker 1
Cuz I always always like to hear what’s on what’s happening right now like I’m coaching a lot of people and I can strategically see there’s a lot of things going on around certain times of the year, which actually is my.
00:33:47 Speaker 1
Final question to you.
00:33:50 Speaker 1
What is a A?
00:33:51 Speaker 1
Trend that you’re noticing within your members right now.
00:33:55 Speaker 1
And what do you think is really important for them to focus on over the next four to six weeks?
00:34:04 Speaker 2
Right? What is the trend I’m noticing in my members right now? And what do they need to focus on for the next four to six weeks?
00:34:11 Speaker 2
A trend I’m noticing is people just being slack ***** and taking the next couple of weeks, like fully chill.
00:34:18 Speaker 2
Barely training, eating like **** and then kind of just picking it up in January and then saying like oh, **** it, we’ll start again on the 2nd or the 9th of January, which ****** the **** out of me.
00:34:29 Speaker 2
And I’m also probably would **** you off as well if you were a coach or client, So what they need to focus on is just hitting the minimums in the next couple of weeks.
00:34:39 Speaker 2
Personally for me, I think like 3 * A.
00:34:40 Speaker 2
Week four times a week minimum. Just show up, get an hour done. Don’t eat like a **** in the next couple of weeks and then we can start the year on a fresh, not start the year plus 5 kilos and just have absolutely blown it out.
00:34:54 Speaker 2
I think like I don’t know if that’s a Eastern states thing as well, but it’s a. It’s a big culture over here. It’s like most people will.
00:35:01 Speaker 2
And finished last Friday or this Friday and then they just go ******* ham for a few weeks just doing nothing, eating **** and drinking heaps. And I think probably just from like a coaching.
00:35:10 Speaker 2
Point of view, that’s it.
00:35:12 Speaker 2
I’d say like from what I’ve seen in my partners business, which is probably like business related.
00:35:16 Speaker 2
Most people just switch off and they have no plan going into next year, which is probably criminal in business.
00:35:23 Speaker 2
I think everyone should start 2023 with a plan on like what they’re actually going to do in their business. I’m sure you can agree with that.
00:35:30 Speaker 1
Yep, yeah. If you’re not like so. Yes, I totally agree and it was exactly. We just did a podcast on it. So Tim, my final thoughts are like.
00:35:42 Speaker 1
There’s a reason why, and this is crazy, but you know that this is a very basic stat and everyone knows it, but it’s crazy when you think that for every adult which is considered over 1866%, it’s even more.
00:35:54 Speaker 1
It’s closer to 70% are overweight or obese. Come fat *****. The thing is right. That is *******.
00:36:02 Speaker 1
Crazy right? It’s crazy. And all of these habits that you’ve actually been building your gains get lost in a matter of days, weeks, and why would you have?
00:36:14 Speaker 1
And this is.
00:36:14 Speaker 1
The story they run like I just need a break I.
00:36:16 Speaker 1
Just need to.
00:36:17 Speaker 1
Rest right what you should look at is.
00:36:21 Speaker 1
How you actually learn how to manage yourself and what you’ve been building into your life is what we naturally do.
00:36:28 Speaker 1
It’s why you’re attracted to this space, right? You want to be healthy, and if you wanna stay on track, training and exercise should be the cornerstone because when you eat and you train well, I’m sure you’re eating better.
00:36:41 Speaker 1
You’re sleeping better, you’re recovering. You probably don’t wanna smash 25 beers or whatever beers a day, right? And like you said, how long did it take them to lose the five kilos? Probably? What three months? Like if they’re training and adding muscle, you literally undo everything so.
00:36:59 Speaker 1
Everything’s a choice, and I’m really glad you said that. Cause it’s an eastern. It’s a, it’s an.
00:37:03 Speaker 1
Australia wide thing.
00:37:06 Speaker 1
And it’s exactly what I’m kind of seeing and I’m just kind of. I’m just thinking like you know, for me and for us I know it’s a cornerstone. What’s makes me feel good? So regardless if you want me to summarise what I said today.
00:37:18 Speaker 1
What makes me consistent is because it makes me.
00:37:20 Speaker 1
Feel good and that’s why I’m gonna train everyday even when I’m down the beach or when I’m up in bright up in the country.
00:37:27 Speaker 1
And then I’m probably gonna do some more incidental activity with my kids and go for bike rides and play basketball.
00:37:31 Speaker 1
And I’m still going to post every day on my marketing. I’m just going to prep it in like you, 2 weeks in two days and get it all out and schedule it and then enjoy life.
00:37:42 Speaker 1
Maybe also have a couple of beers because I’m I also love that.
00:37:46 Speaker 1
And stay on track. So yeah dude I appreciate that exactly what is kind of coming back with us. But yeah, it’s basic stuff that keeps you on track for the.
00:37:58 Speaker 1
00:38:01 Speaker 2
Epic, thanks mark. I would suggest checking mark out great mentor and a great person to follow.
00:38:08 Speaker 1
Bro, appreciate your time mate. Thank you so much